Is Your Funnel Ready for an AI Lead Magnet?

Before you build anything, make sure your foundation isn't broken.

I've seen people build incredible AI tools that generated hundreds of leads—and made $0. Why? Their funnel wasn't ready to handle it.

Run through this checklist. If you're missing any of these pieces, fix them BEFORE you build.

TRAFFIC CHECK

• [ ] I have a specific campaign or funnel where this lead magnet will live
• [ ] I'm currently driving consistent traffic to a landing page (ads, SEO, social, referrals—doesn't matter which, just that it's consistent)
• [ ] I know my current opt-in rate and how many leads I'm getting per week/month

Red Flag: If you don't have traffic yet, building a fancy lead magnet won't fix that. Get traffic first.

EMAIL AUTOMATION CHECK

• [ ] I have an email platform set up (ConvertKit, Mailchimp, Brevo, ActiveCampaign, etc.)
• [ ] I have a welcome sequence that goes out automatically when someone opts in
• [ ] My emails nurture leads toward my paid offer (not just random value emails)
• [ ] I know what my email-to-customer conversion rate is (or I'm at least tracking it)

Red Flag: If leads opt in and then hear nothing (or just get random emails), you're wasting them. Fix your email automation first.